57 North Prosthodontics was not named after the street it’s on or the year it was established. The use of 57 in the practice name was meaningful and intentional by its owner, Dr. Maged Mishriky. A veteran of the Canadian Armed Services who retired last year, Dr. Mishriky earned a certificate of prosthodontics from the U.S. Air Force. The program was established in 1957, and some of his most rigorous training was done in Lab 57! It was a natural choice for a doctor who was opening his first private practice after lengthy military service.
Highly Skilled Doctor Desires Upscale, High-Tech Office
To begin the process, the doctor began contacting professionals to serve on a team, including an attorney and accountant. He developed a business plan, considered financing and reached out to several dental supply and equipment companies. Henry Schein was one of the companies, and Jon Hollink was the Equipment Sales Specialist who met with the doctor from the beginning.
“The doctor actually met with three different vendors and chose Henry Schein because he felt confident we would give him the service he wanted,” said Hollink. Together they toured potential sites for a new office, met with manufacturers in North Carolina and at the Mid-Winter meeting in Chicago, and the doctor traveled to the IDF in Germany. In addition, Dr. Mishriky visited other dental practices recently built in Ottawa to fine-tune his vision.
“The doctor has done tremendous work building up his skill set, and he wanted to provide the very best experience for patients,” said Hollink. “That’s why he chose to invest more than an average dentist when building his new office. It showcases the high-level of technology and patient care.”
Today, 57 Prosthodontics is 3,100 square feet of spectacular dental care, with upscale finishes and top-notch technology in every area, from the operatories to the lab and sterilization room. It’s located in an attractive professional building in the central east end of Ottawa, close to the hospital and just five minutes from the main highway. Along with his associate and sister-in-law, Dr. Mais Sweidan, the pair offer a full range of prosthodontics and periodontal services. With the goal of being a one-stop dental practice for patients, Dr. Mishriky equipped a full-service onsite lab and invested in a cone beam system.
“This is mainly a referral practice given its unique specialties,” explained Dr. Mishriky. In fact close to 100% of their business comes from referrals from other doctors.
As soon as patients enter the office, they are surrounded by an ultra-modern space in a palette of white, black and neutral gray. Large tile lines the floors and some walls, and flush mounted LED recess lighting contributes to the sleek, calming look.
In every room of the practice, from the reception area to the lab, the doctor chose Kappler cabinetry, which is known for its futuristic, minimalistic look. At the entry, custom-built reception-area benches topped with rich black leather upholstery, a curved reception desk with raised glass countertop, and welcoming beverage station draw looks of awe from patients. Like nothing most have ever seen, the office is the only one in the area to invest in this opulent and eye-catching cabinetry.
Glass walls and automatic doors separate working spaces within the practice from one another without closing in the office space. Behind one glass wall sits the consultation room, with a patient monitor set into the wall and surrounded by the same white cabinetry that swoops down gracefully to transform into a generously sized desk.
“I would describe the office as a modern minimalist space utilizing a lot of natural light with the majority of the finishes being imported,” said Dr. Mishriky. “I choose this style because I wanted to have a unique look compared to other local dental offices, enabling me to provide my patients with an exceptional experience from start to finish.”
The office is built to hold four operatories, and two are currently equipped. When choosing equipment, the doctor specifically wanted a chair that would keep all instruments and technology right at his fingertips. He selected the Sirona Teneo treatment center.
“If I had to choose what sets this aside from other settings I have worked in, it would probably be the dental chair with the way it integrates everything I require, all in one setting,” said Dr. Mishriky. “Everything from the styling and functionality to the features it has makes it a dream to work with.”
It has an implant and endodontic motor, a camera, Piezo ultrasonic scaler, X-ray system using Dexis sensors, and LED lights – all built in.
“We also made sure the set-up would accommodate other technologies that the doctor wanted to add into the chair such as a vision package,” said Hollink. “It’s the exact chair he wanted.”
Finding a Solution to a Digital Imaging Challenge
After working with top-notch equipment in the military, the doctor wanted to replicate that in his new office, but it required some innovative problem solving by Hollink because some of the technologies were not available to dentists in Ottawa.
In particular, Dr. Mishriky wanted to own an i-CAT FLX cone beam unit like the one he had used in the military because he liked how stable the images are. However, it wasn’t available in Ottawa’s legally mandated 8×8 field of view size.
“I reached out to Instrumentarium, and asked if they could create a governed version of the i-CAT,” noted Hollink. “After nine months, they delivered the unit to Dr. Mishriky, and now, the V-8 model is available to all dentists as part of their product line!”
Workflow Gives Easy Access to Lab, Sterilization
The office flow ensures common clinical areas are easily accessible, too, from any operatory. The class B sterilization center is powerfully equipped to provide the utmost safety and efficiency. Its custom Kappler cabinetry was built to make the dirty-to-clean process move ahead efficiently using a Tuttnauer Elara, Statim 5000, Miele instrument washer, Bien Air handpiece oiler, and VistaPure water system.
The full-service onsite laboratory is equipped with high-tech equipment the doctor used while in the military and was built to his exacting specifications. With such attention to bringing the latest technology to patients, the electrical and IT needs were complex, admits the doctor, but offering the cone beam and a fully functional laboratory allows a one-stop experience to patients.
“Patients are definitely wow’ed by the clean, modern practice with the latest technologies,” said Dr. Mishriky. “It’s my first office, so it’s nice to come to the realization that I have built the practice of my dreams after practicing for 16 years.”
Open since December 2017, referrals to the practice are growing month by month. As growth continues, the doctor plans to complete the two additional treatment rooms as well as add CAD/CAM and digital scanning technology to his repertoire.
The doctor is happy he now has an office that he can call his own and that was designed to match his specifications. He also likes that the investment he’s made in technology will reduce his reliance on outside labs.
When asked what advice he would share with other doctors, Dr. Mishriky was thoughtful: “Find the right contractors and have a good understanding of the decisions so you can integrate the proper equipment into your practice to meet your needs and requirements.”